Lucky Dog Rescue Orlando
Brand Showcase
Print Advertisements developed for Lucky Dog Rescue Orlando
Lucky Dog Rescue Orlando is a nonprofit dog rescue working to help local dogs across the Central Florida area. For this case study, different types of advertising were created, including copywriting and image editing. The print ads were developed from both provided images and open source images that reflected a playful, warm and uplifting voice for the Lucky Dog Rescue Orlando brand.
A holiday appeal campaign was also created for the Lucky Dog Rescue Orlando brand. The overall theme for the campaign was tied to a year-end appeal to raise money for local dogs in need.
Lucky Dog Rescue Orlando Audio Appeal
Lucky Dog Rescue Orlando Audio Holiday Appeal Campaign
Lucky Dog Rescue Orlando audio appeal cover images
The Lucky Dog Rescue Orlando Audio Appeal was created for Spotify ad spot, with copy and script being developed that was warm-hearted and fun.
Multiple images were created for the audio advertisement: one with implied movement and soft color palette making the dog's face the visual focal point and an additional alternative image with a green-grass background to reflect a natural, backyard-pup aesthetic. The holiday image is directly associated with the end-of-year campaign. All images add a positive visual to the warm audio created for the appeal.
Audio was created using AI generated text-to-voice and edited using Adobe Audition. All images were edited using Adobe Photoshop.
Lucky Dog Rescue Orlando - Holiday Video Advertisement
Lucky Dog Rescue Orlando - Video Advertisement
Lucky Dog Rescue Orlando - Alternative Video Advertisement
Three video advertisements were created for the client: two different ads create a call-to-action, as well as a holiday campaign advertisement. The holiday campaign utilizes human-recorded audio, while the standard ads use the written script in conjunction with AI generated text-to-voice audio, which was edited in Adobe Audition. Video was edited using Adobe Premiere Pro.
Lucky Dog Rescue Orlando Outdoor Sign, located in Downtown Orlando, Florida
Additional Lucky Dog Rescue Orlando prototypes and visual mockups were created using Adobe Photoshop. Concepts were developed to continue the brand voice and tone, and celebrate the Lucky Dog Rescue Orlando brand's mission.
Additional Lucky Dog Rescue Orlando Promotional Products
Lucky Dog Rescue Orlando Advertising Billboards
Lucky Dog Rescue Orlando App - with description copy
Lucky Dog Rescue Orlando asset creation included an active App mock-up, making it easy for people to connect with the brand, make a donation or adopt a dog. All copy was created to continue the brand voice and tone. Interactive mock-up was created using Figma.
Lucky Dog Rescue Orlando App layout examples
Interactive Figma prototype for Lucky Dog Rescue Orlando