Harvest Locavore Restaurant
Brand Showcase
Original Harvest Locavore Restaurant Brand Vision Board
The Harvest Locavore Restaurant Brand Vision Board is a project exercise to demonstrate different ways of conveying the look, feel, voice and tone of the brand to the client. For this case study, multiple vision boards were created to express different brand voices for the client.
Harvest Locavore Restaurant Brand Vision Board New Option
Harvest Locavore Restaurant Brand Vision Board - Option 1:
Subtle color changes were made to reflect the brand's provided color palette. This subtle update helps to connect the brand tone to the images and textures of the Vision Board.
Harvest Locavore Restaurant Vision Board Alternative Option
Harvest Locavore Restaurant Brand Vision Board - Option 2:
For this option, textures and color were changed to give the vision board a more modern-farm house feel, utilizing whitewashed wood texture background and friendly "window" images, rather than triangular shapes. With more balanced white spacing, the overall feeling for this option feels more open and relaxed.
Harvest Locavore Restaurant Vision Board Alternative Option
Harvest Locavore Restaurant Brand Vision Board - Option 3:
Green and natural textures were utilized as the choice textures for this alternative brand vision board. Harvest Locavore Restaurant concentrates its core values on being environmentally sustainable, fresh and locally sourced. Foliage and plant backgrounds utilize the brand color palette, while visual focal points concentrate more on service from local growers to the table.
Harvest Locavore Restaurant Original Brand Vision Book
Continuing the brand development case study for Harvest Locavore Restaurant, an updated Brand Vision Book was created to better reflect the brand's overall visual voice and tone. The original book was recreated to customer specification, utilizing texture and pattern, chosen typography and colors.
Alternative Harvest Locavore Restaurant Brand Vision Book
Updated Harvest Locavore Restaurant Brand Vision Book
For the updated version, the client's look and feel are more realized with visual concentration on the brand's local directly-harvested-to-table persona. Use of white farm-house wood and green crops and solid color areas allow for more balanced space. The physical book utilized stepped pages within the horizontal layout, creating a more visual user experience, inviting the reader to turn the page. The layout was created using Adobe InDesign, with images edited using Adobe Photoshop and Illustrator.
Harvest Locavore Restaurant Brand Vision Video
The final asset created for the Harvest Locavore Restaurant Brand case study is an edited Brand Vision Video with sound and images that reflect the core message, voice and tone for the brand. This video was edited using Adobe Premiere Pro.